Hello!

These detailed guidelines will help you utilize and extend our new brand identity into all our touchpoints. Because a strong brand relies on the cumulative effect of a consistent look, tone and feel, we have developed cohesive standards across all channels. We ask for your help to uphold these standards.

Thank you!

Brand Colors

PRIMARY

PRIMARY

Night Sky

#28283d
RGB (40, 40, 61)

Electric Mint

#00ffbd
RGB (0, 255, 189)

Cyber Grape

#5a33e3
RGB (90, 51, 227)

SECONDARY

SECONDARY

Midnight Express

#04053e
RGB (4, 5, 62)

Periwinkle

#6991e6
RGB (105, 145, 230)

Deep Coral

#e5705a
RGB (229, 112, 90)

Dreamsicle

#e5b68c
RGB (229, 182, 140)

Typography

HEADLINE

This is Europa.

Europa Bold

70pt

0 tracking

SUBHEADLINE

Keep your crypto. Get cash.

Europa Light

40pt

0 tracking

BODY COPY

We are a global blockchain technology company working to enable consumers, businesses, banks and governments to benefit from their cryptocurrency holdings and the blockchain economy at large.

Europa Regular

20pt

0 tracking

Logo Usage

SALT logo dark

For light backgrounds

SALT logo white

For dark backgrounds

Using the SALT name

When writing out our name, use “SALT”, not “Salt” or “salt”.  You do not need to space out the letters or use the delta symbol.

Interested in using our Brand?

Drop us a note and we’ll be in touch as soon as possible.

Contact Us