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These detailed guidelines will help you utilize and extend our new brand identity into all our touchpoints. Because a strong brand relies on the cumulative effect of a consistent look, tone and feel, we have developed cohesive standards across all channels. We ask for your help to uphold these standards.

Thank you!

Brand Colors

Primary color scheme

SALT’s brand colors are the personification of our brand tone of voice. When creating graphic assets, it is extremely important to hero our core brand colors as much as possible and utilize supporting hues sparingly to enhance brand identity.

SALT Dark Night

R: 28 G: 28 B: 28

SALT Light Grey

R: 239 G: 239 B:239

Electric Mint

R: 0 G: 255 B: 189

Secondary color scheme

Complementary color scheme that build contrast between the brand elements across the compositions. These, like the “Electric Mint” serves as an accent to generate contrast and highlight certain elements in the composition. E.g. Links, buttons, background elements and call to actions.

Electric Lime

R: 255 G: 255 B: 63


R: 10 G: 46 B: 103

Midnight Express

R: 4 G: 5 B: 62

Cyber Grape

R: 90 G: 51 B: 227


R: 105 g: 145 B: 230


R: 123 G: 234  B: 215

Deep Coral

R: 229 G: 112  B: 90


R: 229 G: 182 B:  140



Loans Backed By Crypto

Body Copy

We are a global blockchain technology company working to enable consumers, businesses, banks and governments to benefit from their cryptocurrency holdings and the blockchain economy at large.
DM Sans

Logo Usage

For light backgrounds
For dark backgrounds

Using the SALT Name

When writing out our name, use “SALT”, not “Salt” or “salt”. You do not need to space out the letters or use the delta symbol.

Interested in using our Brand?

Drop us a note and we’ll be in touch as soon as possible.
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