SALT Media Kit
Download The Full GuideHello!
These detailed guidelines will help you utilize and extend our new brand identity into all our touchpoints. Because a strong brand relies on the cumulative effect of a consistent look, tone and feel, we have developed cohesive standards across all channels. We ask for your help to uphold these standards.
Thank you!
Thank you!
Brand Colors
Primary color scheme
SALT’s brand colors are the personification of our brand tone of voice. When creating graphic assets, it is extremely important to hero our core brand colors as much as possible and utilize supporting hues sparingly to enhance brand identity.
SALT Dark Night
#1C1C1C
R: 28 G: 28 B: 28
SALT Light Grey
#EFEFEF
R: 239 G: 239 B:239
Electric Mint
#00FFBD
R: 0 G: 255 B: 189
Secondary color scheme
Complementary color scheme that build contrast between the brand elements across the compositions. These, like the “Electric Mint” serves as an accent to generate contrast and highlight certain elements in the composition. E.g. Links, buttons, background elements and call to actions.
Electric Lime
#FFFF3F
R: 255 G: 255 B: 63
Sapphire
#0A2E67
R: 10 G: 46 B: 103
Midnight Express
#04053E
R: 4 G: 5 B: 62
Cyber Grape
#5A33E3
R: 90 G: 51 B: 227
Periwinkle
#6991E6
R: 105 g: 145 B: 230
Aqua
#7BEAD7
R: 123 G: 234 B: 215
Deep Coral
#E5705A
R: 229 G: 112 B: 90
Creamsicle
#E5B68C
R: 229 G: 182 B: 140
Typography
Headline
Loans Backed By Crypto
Europa
88pt
Body Copy
We are a global blockchain technology company working to enable consumers, businesses, banks and governments to benefit from their cryptocurrency holdings and the blockchain economy at large.
DM Sans
20pt
Interested in using our Brand?
Drop us a note and we’ll be in touch as soon as possible.
By Email
[email protected]
[email protected]